Totally Sundays - branded content campaign

Totally Sundays is a local lifestyle brand selling handmade jewelry to a primarily Gen Z and young millennial audience.

For this project, we first sat down and identified a list of words and phrases that describe the brand's identity, values and vision. This list included words like "community," "free spirit," "accessible," "inclusive," "colourful," and "young at heart." We then built some concepts for a promotional video and photo series that we felt embodied these words, featuring a diverse range of local influencers wearing the jewelry.

The outcome: a multi-platform content push that encouraged influencers to share the images and videos on their own channels, driving traffic and business back to Totally Sundays channels through organic impressions.